Membangun Pesan Sosial Dalam Film Pendek “Cerdas Melanggar” dengan Cara Bercerita pada Channel Youtube Cameo Project

Ricky Wattimena,Mariska Eunike

doi:10.29313/mediator.v13i1.5295

Abstract

This research will discuss about how to tell a short film called “Cerdas Melanggar”. This short film will use the Narrative Paradigm theory in which there are five basic narrative concepts such as humans are the creator of storytelling, sound judgement, sound judgement is determined by human character, rationally and story selection. This is because Youtube has a medium to create interesting content and as a place networking and storytelling as well. The researcher used Narrative Paradigm Fisher’s theory to see how the story could be trusted and enjoyed by the audience. To see how the story is told, narrative data analysis is used from Tzvetan Todorov which divides the story into three plots (beginning, middle and end) and also Miles and Huberman/s inductive data analysis which is done interactively. This study uses qualitative research methods to look at a deep phenomenon and the constructivist paradigm which is a view in which the truth of a social reality is relative. The data in this study collected using interview and documentation of the short film of Cameo Project Youtube Channel. So, the result of this research stated that the story of “Cerdas Melanggar” contains coherence and truth (fidelity).

Highlights

The rapid development of technology currently makes social media become a place where everyone gets information
In a communication perspective, the way of communicating story telling is taken from Walter Fisher’s Narrative Paradigm theory which explained that human is basically a narrator and the life we have lived up to now began with a fictional story that became reality
The narrative paradigm allows a democratic assessment of the speaker because no one has to be trained to be able to draw conclusion based on the concept of cohorence and truth (Griffin, 2012)

Summary

Introduction

The rapid development of technology currently makes social media become a place where everyone gets information. This can be seen from the change in the media for delivering short film message, which in the past we might only be able to watch at certain festivals. We can enjoy short films in several social medias, one of them is Youtube. Youtube as a part of technology turns out to have a place in the development of art in the world to become a tool to present and or promote works of art in any form in the form of video that can be enjoyed by everyone who uses it (Nanuru, 2012).

Methods

Results

Conclusion