Abstract
<p>Penelitian ini bertujuan untuk menganalisis efek dari Baliho, Spanduk, Karangan bunga , dan Iklan Koran untuk Personal Branding Calon Walikota/ Wakil Walikota Padang periode 2014-2019 dalam perspektif mahasiswa UNP. Ukuran sampel adalah 180 siswa UNP. Sampel penelitian dipilih dengan menggunakan Metode Proporsional Cluster Random Sampling. Data dianalisis dengan uji statistik dengan menggunakan regresi Linear. Hasil penelitian ini menunjukkan bahwa: Baliho secara signifikan positif mempengaruhi personal branding Calon Walikota/ Wakil Walikota Padang periode 2014-2019, sedangkan Spanduk, Karangan Bunga, dan Iklan Koran tidak mempengaruhi personal branding mereka.</p><p>This objective of the study was to analyze the influence the Ballyhoo, Banner, the Flowers Board, and the Newspaper Advertisement toward the Personal Branding of the Padang Mayor/ Vice Mayor Candidates in the period of 2014-2019 from UNP students’ perspective. The samples were 180 UNP students. The samples were taken by proportional cluster random sampling. The data were analysed by statistical test of multiple linear regression. The results of the research showed that: the Ballyhoo gave positive and significant influence toward the Personal Branding of the Padang Mayor/Vice Mayor candidates in the period of 2014-2019, whereas the Banner, the Flowers Board, and the Newspaper Advertisement did not influence their Personal Branding.</p>
Highlights
The purposes of this research was to enhance organizational commitment
The results showed that personality gave directly positive and significant influence toward motivation, motivation gave directly significant and positive influence toward organizational commitment, learning process gave directly positive and significant influence toward ability, ability gave directly significant and positive influence toward organizational commitment, organizational commitment gavedirectly significant and positive influence toward member participation
Berdasarkan hasil penelitian, menunjukkan bahwa partisipasi anggota dapat ditingkatkan melaluimotivasi, dengan cara pemberian SHU yang menarik, penghargaan sebagai anggota, hubungan baik antara anggota dan pengurus, serta pemilihan pengurus yang terbuka
Summary
The purposes of this research was to enhance organizational commitment. Members’ dual identity in a Koperasi as the owner and the customer at Koperasi is very important to improve organizational commitment since it is easier to achieve the Koperasi success. Faktor tersebut antara lain meliputi: karakteristik individu, kepribadian, attitude, proses belajar, kemampuan, persepsi, serta motivasi yang dapatmembentuk komitmen organisasional, sehingga berdampak pada partisipasi anggota. Komitmen organisasional dipengaruhi oleh banyak faktor antara lain: perilaku anggota seperti karakteristik individu, kepribadian, attitude, kemampuan, persepsi,motivasi, dan proses belajar(Carmeli & Anat, 2004).
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