Abstract
<em>As many as 83% of Indonesia's territory is rural. Each region has natural resource potential. However, it is still rarely managed properly. If managed properly, it has the potential to create economic independence from each of these villages. Currently, Indonesia has a total of 70,611 villages. Of the total villages, 49.9% or 32,379 of them are underdeveloped villages. In Central Java, currently there are 40.5% of disadvantaged villages or 3,467 villages out of 8,564 villages. Village empowerment provides great benefits for the welfare of the lives of rural communities. The concept of OVOP (one village one product) is one of the concepts or models of village self- sufficiency. Research is needed to explore the potential of a village and how its development planning strategy. In the process of development, villages are empowered to be economically independent and their people's welfare will increase significantly. The study aims to identify resources, strength, weakness, opportunity, and threat factors, analyze the position of competitiveness, and formulate strategies to realize the Sunyalangu as an economically self-sufficient village. Data collection methods in this study used Secondary Data Review (SDR), Direct Observation, Semi-Structured Interview (SSI), and Focus Group Discussion (FGD), while the sample of the informants in this study were determined purposively by certain criteria or guidelines.</em>
Highlights
As many as 83% of Indonesia's territory is rural
Indonesia has a total of 70,611 villages
Research is needed to explore the potential of a village
Summary
Ada beberapa faktor eksternal (peluang dan ancaman) yang mempengaruhi posisi daya saing Desa Sunyalangu sebagai desa inovatif dalam bidang budi daya dan produksi gula kelapa di Kabupaten Banyumas, yaitu: 1. Pada dasarnya teknologi budi daya dan teknologi proses sudah ada yang jauh lebih maju dengan apa yang dilakukan masyarakat Desa Sunyalangu, terutama dalam proses pembuatan gula kristal. Kesadaran para stakeholders sangat diperlukan, yaitu para ilmuwan perguruan tinggi, pejabat pemerintah daerah dan pemerintah pusat, serta para eksportir atau pengusaha manufaktur sebagai mitra usaha di bidang pemrosesan gula kelapa untuk membantu mendiseminasi ilmu dan teknologi budi daya dan proses yang lebih maju. Kondisi ini membedakan Desa Sunyalangu dengan daerah lain yang melakukan pemrrosesan hanya pada saat musim kemarau. Produksi gula kelapa dan gula kristal juga berkembang seperti yang terjadi di desa Sunyalangu. Banyak tanaman kelapa yang sudah tua dan sudah tidak menghasilkan nira yang bagus, maka perlu dilakukannya perawatan dan juga penanaman kembali bibit Kelapa agar tanaman Kelapa tetap tumbuh
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