Medya(nın) Ekonomisi ve Medya Ürününe Etki Biçimleri

Abstract

The media product is formed by the determinism of production forms of the mass media industry; and the mass media production apparels are dependents of the economic conditions in which they continue their existence. It is interested by whole society that by passing which process of relations of production is it created a media product which is an important element of socialization. The media product produced not independently of ownership effects is launched to the market. The 'commercial goods' of media which have got a character of being 'massive' uniform everyone who consumes them. The media corporations build up not simply the 'global village of the information', but they also give life to the 'village of relations of production and ownership' which is surrounded by the giant capitals with all their dominant characters. Media plays an important role of production and distribution of mass communication in the formation of political economy in which it exists and in reproduction of itself within this process. Which process of influences are media messages/products created in? By the influence of which conditions does the media realize its function of mind control? This work studies by a critical approach, the targeted and organised media economy and the effects on the media products of relations of production which form that economy. In the article, the media economy has been threaten theoretically and it has been studied, in the process of media products, its effects on the formation of media products from the angle of the influences of relations of production and the structure of political economy. It has been determined that all process of relations of media production can not be independent of the political economic structure within which it is present and in addition to that it supports the political economic structure thank to its productions. In the process of relations of production, they are both created media products and social conscience. Therefore, to understand the nature of this form of relations of production can fulfill a role of pioneer to determine how does the media influence the society.