Abstract

Influences of media on women’s aesthetics and the role of midwife Media which is a common name given to all means of mass communication (television, internet, newspaper etc.) is defined as 4th power after the legislation, execution and jurisdiction. As in many areas, this power has a significant impact on the women’s perception of aesthetics. Media has both positive and negative influences on women's aesthetics. Examples for positive influences can be some sports and nutrition programs that help women to have the ideal weight and the use of cosmetic products and interventions which have good evidence value. Negative influences can be representing women in the media as an object of sexual-magazine, women not eating (anorexia nervosa), or eating and vomiting (bulimia nervosa) to achieve the ideal body image that the media offers to society and starting improper diet and the drug. Midwives that play a key role in the protection and promotion of women health have many important educational, defensive, caregiver, researcher, leadership and counseling roles regarding the influences of media on women aesthetics. The purpose of this review is to show both positive and negative influences of media on women's aesthetics and reveal the role and the responsibilities of midwives in this issue.

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