Abstract
Starting from the medium/form distinction, I expect to demonstrate that this is a key feature of German media theory and its main authors, like Kittler, Gumbrecht and others. From that distinction, other concepts that characterize the German approach are developed: externality, technological- medial a priori, corporality, presence and cultural techniques. My proposal is to turn German media theory upside down: if a given materiality is a heuristic tool that expresses a medium, my proposal is to treat German media theory as an exploratory probe that brings out a certain epistemology with theoretical tools, thus producing a specific kind of academic subjectivity.Keywords: epistemology, media studies, German media theory, materiality of communication, media archaeology.
Highlights
Starting from the medium/form distinction, I expect to demonstrate that this is a key feature of German media theory and its main authors, like Kittler, Gumbrecht and others
Apenas com a máquina de escrever é que a linguagem se torna tanto perceptível quanto também possível enquanto medium (Wellbery, 1990), pois, se os media textuais transformaram o simbólico em código operacional (o alfabeto), com os media tecnológicos é o próprio real, contingente e material, que devém código capaz de ser manipulado (Krämer, 2006) – isto é demais para Platão!
A partir deste entendimento teórico, poderíamos explicar porque, no Brasil, o baixo apelo das teorias da comunicação acaba fazendo com que não participemos de “um cenário que, internacionalmente, se caracteriza por um interesse crescente pelas abordagens teóricas e por estudos de natureza exploratória”
Summary
Starting from the medium/form distinction, I expect to demonstrate that this is a key feature of German media theory and its main authors, like Kittler, Gumbrecht and others. Aquilo que se configura como um axioma dentro de uma rede, ambiente ou episteme, pode ser determinado a partir de um a priori tecnológico ou medial.
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