Abstract

From Berlin to Rykiavik to Toronto, Mediterranean ads, products in supermarkets around the world, and restaurants with a Mediterranean flair make it quite clear: Mediterraneanism is not specifically Israeli, but rather part of a larger, worldwide phenomenon. This chapter briefly recapitulates the general premises under which the specific form of Mediterraneran regionalism in Israel - Yam Tikhoniut - is emerging. Since the founding of the state, questions of collective identity and belonging, as well as the search for a shared Israeli culture among the diverse immigrants have been central in Israeli public discourse. Reflecting on the principle involvement with Yam Tikhoniut it was noticeable that those participating in the discourse are generally driven by a Zionist conviction, no matter their ethnic origin.Keywords: Israeli public discourse; Mediterraneanism; Yam Tikhoniut

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