Abstract
Recent decades have witnessed an increase in the number of eco-innovative solutions which improve the environmental performance of firms whilst also helping them remain competitive. However, the implementation of eco-innovation in Spain has faced certain difficulties, and the number of eco-innovations being put into practice is limited. This paper conceptualises eco-innovation processes, in order to assist their adoption by firms. Also, the most relevant obstacles and incentives to eco-innovation are analysed, as well as the specific capacities and changes that eco-innovation involves for the firm.
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