Medijpratība Latvijā: iedzīvotāju aptaujas rezultāti (2019) un nākotnes uzdevumi

Abstract

The article aims to present the latest results of the media literacy survey of the Latvian population, compare them with the indicators of 2017, and outline the future tasks for successful media literacy development in Latvia based on the identified problem situations. The results of the 2019 research were obtained in a representative survey of the Latvian population. It was conducted by the Latvian Council of Science project “Latvian Media Ecology: Analysis of the Changes Caused by the Fourth Industrial Revolution” No. lzp-2018/2-0260. To explain the context, the article begins with an explanation of the concept of media literacy, a brief overview of the development of media literacy in Latvia over the past five years, and a description of the media literacy of the Latvian population. Although some media literacy indicators of the Latvian population have improved in terms of self-assessment, there are still results that indicate the need to intensively continue media literacy education and address it more purposefully to certain groups of society. In the second part, the author offers a vision of some future tasks in the process of promoting media literacy in the field of project topics and media literacy strategy and policy planning. The first task is to encourage children and young people to think critically in evaluating Youtube and other social media content. The second highlights the need to reach the population with a low level of education. The third draws attention to the need to successfully integrate the media literacy issues included in the new education standard into students’ daily work and provide lifelong learning for teachers. The fourth task for the future is to design long-term projects, also thinking about measuring their effectiveness.