Medico-Legal Updates of the Adverse Threat of Cigarette Advertisements on Children

Abstract

Advertising is an integral part of modern business activities. Information on ad serving in the form of true,clear and honest information about the condition and guarantee of goods is a consumer right that must begiven by business actors. In Indonesia, cigarette advertisements in laws and regulations limit and provideseveral conditions. Some cigarette advertisements do not meet the conditions. The results showed thatcigarette advertisements include, visual, tagline, images, placement, airtime, and content of advertisementsusing psychological persuasion, targeting the share of adolescents and children, who play a role in the onsetof cigarette use, encouraging young people to start smoking that threatens children and teenagers.