Abstract
This study aims at defining the medical tourism marketing obstacles and challenges facing Spas in the Dead Sea from the tourists’ point of view. The study sample consists of 86 Jordanian tourists and Arab Countries citizens. The researcher used the analytical descriptive method. Medical tourism marketing scale has been adopted and developed from the relevant previous studies. The study suggests that the medical tourism marketing facing the Spas in the Dead Sea Region from the tourists’ point of view are medium, and there is no statistically significant differences ascribed to gender and educational levels variables.
Highlights
Tourism is of the most important pillars of national income
This study aims at defining the medical tourism marketing obstacles and challenges facing Spas in the Dead Sea from the tourists’ point of view
The study suggests that the medical tourism marketing facing the Spas in the Dead Sea Region from the tourists’ point of view are medium, and there is no statistically significant differences ascribed to gender and educational levels variables
Summary
Tourism is of the most important pillars of national income. It means moving from a place to another to acquire more knowledge and leisure, and enjoy different places whether domestic or external tourism. On the shore of the lake in Jordan and Israel there are many accommodation spots throughout the year which is an indication that there is a large scale of the tourism phenomenon in the Dead Sea. Different types of wellness and spa resorts, medical centers, shelters, guesthouses, bed-sitters, clinics, houses and holiday cabins over thousands of beds in 41 institutions in Israel and 26 in Jordan, 16 of them on the Israeli coast and 9 on the Jordanian side market themselves by appealing they have straight entree to the beach. 2) Are there any statistically significant differences in the medical tourism marketing obstacles in the Spas in the Dead Sea Region attributed to gender and scientific qualification variable?
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