Mediatyzacja parlamentarnej kampanii wyborczej. Przypadek narodowej demokracji w 1922 roku

Abstract

National Democracy actively participated in the mediatization of the electoral campaign in 1922. The effects of the media mediation process in learning about the world, influencing the world view of individuals and social groups, and creating an image of social reality were measurable because they brought political success in the form of obtaining parliamentary and senatorial seats in the parliament of the first term. To characterise the components of the mediatization of political activities, a case study article was proposed, considering knowledge about National Democracy, its members participating in the process of disseminating knowledge about politics through the media, and about the techniques used to influence recipients. Attention was paid to the variety of directions of propaganda work, to the involvement of brochure and periodical publishers, to the variety of election forms that were intended to promote the national political program, and, above all, to the ways of obtaining votes from the electorate from particular social groups limited by age, gender or profession. The conclusions include the use of communication competences of National Democracy leaders and members. The leadership of the national formation used three types of narrative: factual, sensational, and humorous, stimulating the effect.