Abstract
This article has as objective the comprehension of the tourist’s experience perspective adopted by Jornal Hoje (JH) – Rede Globo on their sketch To de Folga (TDF). The conception adopted in this work considers the touristic activities have become an important driver of human dislocations nowadays. And, within this scenery, we analyze one of the top Brazilian TV news programs that maintains an exclusive space dedicated to travels since 2008. The investigation involved a sample involving 44 news pieces and from information gathered through the means of participant’s observations and content analysis. In addition, the pairing technique was used. A prevalence of a marketing oriented conception was found – not in the promotional sense, of selling the touristic destination with its attractiveness, experiences and services but of captivating whoever is watching the TV news program first.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
