Mediatization Of Electoral Processes In Europe

Abstract

The material considers political manipulation in social networks, which is one of the important political aspects of communication in election campaigns. The aim of the study is to identify the features of the use of political manipulation technologies in European social networks based on an analysis of the presidential elections in France. The material demonstrates the different uses of social networks (Facebook, Twitter, Telegram and others) in the presidential election campaigns in France in 2012 and 2017 with an emphasis on the younger generation, due to the greatest susceptibility to hidden management, because they are more impulsive and do not have distinct life landmarks. Social networks and platforms are considered as a tool for changing and complementing traditional media. Political programs are considered as a start to the stream of comments on the social network Twitter on television; joining a TV audience to a social network for a detailed analysis of the biography of politicians; considered television as a mediator of ideas in this case. The material also provides an example of an analysis of the digitalization risks of the election campaign in France during the presidential election, the use of specially created computer games, as well as bots during election campaigns. The material in some cases compares the use of social networks in France and Russia, a forecast is made regarding work in the media.