Abstract
In contemporary democracies, the construction of political leadership is driven by communication strategies with greater emphasis on image over substance and personality over ideology. This article analyzes two countries, Italy and France, that have been recently characterized by a remarkable increase in the personalization and mediatization of politics. First, the article intends to identify some key features of the leadership that emerge and prove to be successful in mediatized democracies. Second, the article makes a comparison of Italian and French electoral campaigns, paying special attention to the role of the media in the construction of leadership. Finally, the article examines the cases of two leaders who have left their mark on recent electoral campaigns and are credited with remarkable expertise in political marketing and news management: Silvio Berlusconi and Nicolas Sarkozy.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.