Mediatizaciones en los subtes de Buenos Aires Arte mural, comunicación y espacio urbano

Abstract

During the 30s, in Buenos Aires city, the mural art marked an urban landmark, when honored the expansion of the subway through what Belej (2012) called a trueiconographic program. In the following decades interventions of a more limited character prevailed and only since 1998 the production of murals increased exponentially. In recent years, in addition, almost all visual communication (signage, commercial posters and furniture) grew and renewed. Together with the artistic productions, they form a complex system with which the subway user takes contact from an interactive position, in the sense that it demands some kind kinesic, perceptive and cognitive action for its capture and, therefore, suppose different social practices. In this work, we will expose, in an exploratory way, some new developments that arise from the expansion of the forms of artistic and communicational intervention in the subway spaces of Buenos Aires during the last decade. The objective is to postulate different hypotheses about the public constructed space, the place of the institution that enunciates and the summoned subject, with special attention in the links between public art and communication, between open sky city and underground city and between user in broadcasting and user in networking.