Mediation Is the Message

Abstract

In this chapter, the authors explore the deep level of ambiguities that characterizes the relationship between social media and capitalism, and the social, political economic context in which in several regions of world they operate. This reflection is provided in a particular moment of history in which media may have become at the same time the main “language” in order to decipher contemporary economics as well as the material terrain in which those economic activities develop. Yet, while social media seems to have been more and more integrated within the logic of capitalism, and capitalism has increasingly assumed the morphology of an informational dispersal, their relationship is not straightforward but defined by a series of deep rooted tensions.