Abstract
The analysis of the causality is important in many fields of research. To obtain the causal effects in a causal log-linear model I propose a theory, using the odds ratio and the concepts proposed by Pearl, whenever possible. I start calculating the effects in a simple mediation model where I analyze a new interaction effect, which I call cell. After I calculate the effects in a mediation model with two parallel mediators. If they are correlated, Pearl's theory cannot be used and no alternative theory has been proposed so far. To resolve this issue I present a new concept of causality. The mediation models are essential in the marketing, then to it, for a more complex analysis, I apply my causal theory.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
