Mediating the message: television programme design and students' understanding

Abstract

The research reported represents a non-standard approach to basic research on educational television, in that it uses qualitative methods to describe learning and to illuminate which programme features are important. It was based on observation, interview and test data from five groups of 20–30 Open University students, each watching a social science television programme as part of their course. A qualitative analysis of students' summaries of the programmes showed that only half achieved the intended learning outcomes. A further analysis of the students' responses to key extracts showed that this is more likely to be because of programme structure than because of presentational quality. The research design and results are related to similar studies on students learning from text, and contrasted with the methodology adopted in other studies of the effects of educational television.