Abstract
Abstract“The Small and Dynamic” Small micro enterprises are mostly labour intensive, more change susceptible and highly influenced by socio-economic conditions. Many studies have discussed the antecedents of microentreprenuers successful survival. Most of the research is based on theories, strategies and personal traits.But these studies did not aim at the combined influence of business tactics and personal traits on business survival. The present study aims at studying the mediating effect of business tactics on entrepreneurial resilience and business survival. The study evidenced that business tactics have mediating effect on the relationship of Microentreprenuers resilience and Business survival. For mediation analysis Andrew hayes process model 4 was used.KeywordsEntrepreneurial resilienceBusiness tacticsBusiness survivalMicro entrepreneurs
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