Mediating Human Decision Making with Emotional Attitudes in Web Based Decision Support Systems

Abstract

Emotions form an important component of human behaviour and decision making and thus are an essential part of context-aware Web-based decision support systems. In this paper a conceptual model based on sensemaking, affective and situational feedback is outlined for design of context-aware Web-based decision support systems. An application of the model is illustrated in the area of Web-based behaviour profiling and recruitment of salespeople. In this application cognitive responses of a sales candidate to behavioural questions from a e-sales recruitment and benchmarking system (e-SRBS) are mediated with their real-time emotional or affective responses to facilitate context-aware decision support in e-recruitment applications. The work reported has implications in not only e-recruitment but also in knowledge management, data mining, Web personalisation and context-aware Web-based decision support systems in general