Abstract
Abstract Material payment, social reinforcement, and familiarity were examined as possible mediating variables in the foot-in-the-door technique in the Thai society. Female college students in Thailand were randomly assigned to one of the eight possible combinations of the above three variables (e.g., material payment-social reinforcement-familiarity; no material payment-social reinforcement-familiarity; material payment-no social reinforcement-familiarity). At first contact, subjects were asked to respond to a 10-item checklist regarding environmental concerns. Four days later the same subjects were asked to travel a few miles from the college to plant trees as part of an environmental enhancement project. Verbal compliance (agreeing to go) and behavioral compliance (showing up at the appointed time and place for transportation to the planting site) were assessed and analyzed according to the experimental condition to which each subject was assigned. Social reinforcement significantly affected both verba...
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.