Mediating Effect of Confidence in the Relationship of Value Satisfaction to Value Satisfaction

Abstract

This study aims to analyze the general characteristics of consumers, the effect of consumer sentiment on trust, the effect of consumer sentiment on value satisfaction, and the degree of trust mediating value satisfaction. Was verified. First, brand consciousness, payment consciousness, and fashion consciousness of the lower factors of consumer psychology were analyzed to have a significant effect on trust, but gaze consciousness did not have a significant effect on trust.Second, it was analyzed that the subconsciousness of consumer sentiment and the consciousness of payment had a significant influence on the value satisfaction, while the brand consciousness and the fashion consciousness had no significant effect on the value satisfaction. Third, trust was found to have a significant effect on value satisfaction. Fourth, the brand and consumer confidence is higher in price and value satisfaction. It was found that the satisfaction with the use was high even though the price was higher than other management offices. Therefore, it can be seen that the brand consciousness, the consciousness of paying, and the fashionable consciousness of the consumer mentality increase the confidence and the confidence increase the value satisfaction in operating the skin care room.