Abstract
Abstract The influence of a client focus on innovation and companies’ performance remains inconclusive. The paper investigates the mediating and moderating effects of a client focus on the relationship between innovation and financial performance. Survey data were collected from construction companies and analysed using partial least square structural equation modelling. The findings showed that the client focus partially mediates the relationship between innovation and financial performance, and this relationship is strong in companies with a low client focus. Practitioners need to balance innovation and a client focused strategy to improve the performance of construction companies and advance innovation in the industry.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have