Abstract
Talk show programs have been a media phenomenon in many democratic societies. This essay intends to offer an analysis of media discourse and the political deliberation process in Taiwan in the 2000s, by concentrating on the talk-show fever of the past decade. Over this period, any political issue in Taiwan could easily develop into a heavily mediated political event, attracting widespread public attention and leading to a complex, intriguing power relationship among the media, politicians, and the general public. In other words, talk shows have become a forum used by various political forces in Taiwan to compete and struggle for agenda-setting power and to try to manipulate public debates in favor of their political space and place. This study illustrates several distinctive features of Taiwan's political talk shows, identifies how they frame and promote political issues, shows the mediated interaction among different political actors, and evaluates the contribution of talk shows to Taiwan's democratic deliberation process.
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