Mediated characters: Multimodal viewpoint construction in comics

Abstract

AbstractI analyze multimodal viewpoint construction in comics to engage with how modalities function within the medium as a specific discourse context with distinct conventions and material qualities. I show how comics employ established storytelling practices with character, narrator, and narrative viewpoint levels, while building up and interweaving these through strategic uses of the modalities of the medium. I mobilize the cognitive theories of embodiment, domains, mental simulation, and mental space blending as an analytical framework. I examine the asynchronicity of viewpoint elements between modalities and their synthesis into composite character viewpoints in several examples. I show how modalities can be prioritized and their different qualities and functions strategically manipulated for viewpoint construal. These brief examples show the complexity inherent in multimodal communication and interpretation and the usefulness of encouraging the medium-specific and interdisciplinary analyses of cultural works from a cognitive linguistic perspective.