Mediaesthetic Code of Journalistic Materials of a social nature (by the Example of Special Projects of the Internet Edition «Takie Dela»)

Abstract

On the example of the materials of the Internet publication «Takie Dela» (These things), the author considers the formation of a media aesthetic code in the materials of a social orientation. The work is clearly structured. It consists of introduction, conclusion and four parts: multimedia journalism; special projects — to the definition of the concept; media aesthetic code and analysis of the materials of the Internet publication «Takie Dela». Each of the paragraphs can be considered as an independent unit, at the same time explaining and forming the whole text of the presented article. The main methods of research were the method of continuous sampling (at the stage of formation of the empirical base); content analysis method, case study and method of media aesthetic analysis of the text (at the stage of analysis of materials included in the research base), analysis and generalization (at the stage of preparing the conclusions of the study). The theoretical and methodological basis of the study is represented by scientific works in such areas as genres and formats of journalism, code theory, media aesthetics and media aesthetic code. The results of the performed media aesthetic analysis demonstrate that socially oriented special projects have a hybrid form of material organization, monochrome in the choice of color scheme, descriptiveness and figurativeness in the design of the content of the material.