Media virus of fear: the peculiarities of representation of COVID-19 pandemic by the Russian media during the first wave (January – June 2020)

Abstract

This article reviews the peculiarities of representation of COVID-19 pandemic by the Russian media. The theoretical-methodological framework is comprised of the philosophical and sociological concepts of fear, social emotions, social feeling, as well as information and mass communication theory. The empirical basis employs media content of the Internet resources, media discourse of news broadcast, and the nationwide sociological surveys. The article traces the dynamics of information materials related to coronavirus infection for the period from January to June 2020, which indicates the escalation of fearfulness of the media content. Such dynamics is compared to changes in in social emotions of the Russians, which reflect increase of anxiety and concerns, including the fear of getting infected with coronavirus. It is noted that the leading role in development of the fear of coronavirus is played by the traditional media, such as television. Characteristic is given to the information entropy in mass media, emerging as a result of the absence of accurate scientific records on the novel coronavirus infection. The author highlights the key contradictory theses of the Russian mass media related to coronavirus during the first wave of the pandemic. It is underlined that information entropy is a psychotraumatic factor that promotes mass fears and anxieties, and simultaneously, distrust in the official information provided by media. The peculiarity of representation of COVID-19 pandemic in the Russian media is also viewed in the context of interaction between the traditional media and Internet resources. It is demonstrated  that the materials on coronavirus posted on the social media are used by the traditional media as a factor of increasing the validity of media content dedicated to coronavirus infection, and as proof of actual threat of the outbreak of coronavirus disease.