Abstract
Although research indicates significant associations between exposure to certain types of media and men’s participation in high-risk behaviors, less is known about the potential mediating role of masculinity ideology, which is also linked to risk behaviors. Accordingly, the purpose of the present study was to investigate the relation between multiple forms of media, masculinity ideology, and participation in high-risk behaviors among a sample of 449 undergraduate men from a U.S. Midwestern university. Survey results indicated that overall television use, sports television, and movie viewing were significantly associated with stronger endorsement of masculinity ideology. Masculinity ideology, in turn, was associated with sexual risk-taking, alcohol use, drug use, and speeding while driving. Furthermore, masculinity ideology was found to mediate the relation between these media formats and risk outcomes. These findings highlight several ways in which various media formats and traditional masculine norms promote behaviors that put men at increased risk for sexually transmitted diseases, substance abuse problems, and physical injury.
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