Abstract

There is no doubt that the deep transformation witnessed by human life in the modern era has taken place at various levels , the media was not so much more aware of it , than it was the more fortunate element of the process of transformation and its main contributor .
 It has become one of the strategic proponents of building political , economic , social and cultural development projects , and successful development policies can not be established without effective reforms with well-defined media plans .
 The societal need for media research imposed a convergence of its results with community concerns through an integrated approach commensurate with current benefits , but the deepening of the media attention to the developmental problems and the democratic stakes , and the transition from stereotype transfer to active participation in all national construction plans and follow their cours .

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