Abstract
Media Stereotypes Analysis is the identification and analysis of stereotypical images of people, ideas, events, stories, themes and etc. in media texts. Media stereotype reflects the well established attitudes towards a particular object. It is schematic averaged, familiar, stable representation of genres, social processes/events, ideas, people, dominate in the media texts, designed for a mass audience. The plot and genre structure in media texts has specific stereotypes: fable situations of a media text action (scene, historical period, etc.) characters, their values, ideas, language, facial expressions, gestures, clothing, image pickup, etc.
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