Abstract
Today's technological advances can take advantage of the internet and their mobile devices to develop online businesses so that they can drive a wider market. The implementation of this PKM is carried out, with 1) The purpose of training for the Baitul Karim Foundation community. 2) Train the Baitul Karim Foundation community to use this social media by selling online. One of the platforms is the Tokopedia seller, one of the features found in the Tokopedia company that functions as a supporter of business actors to facilitate product marketing throughout the archipelago. As for how to register our account on Tokopedia, Tokopedia has advantages in the components of reviews and complaints (UK), certification and security (SK), product prices (HP), product descriptions (DP), and transportation (TR). This gives enthusiasm to provide workshops to several sellers or sellers by selling online through social media and several platforms such as Facebook, Instagram at the Baitul Karim Foundation.
Highlights
Kemajuan teknologi saat ini dapat memanfaatkan internet dan perangkat mobile mereka untuk mengembangkan bisnis secara online sehingga dapat mendorong pasar yang lebih luas
One of the platforms is the Tokopedia seller, one of the features found in the Tokopedia company that functions as a supporter of business actors to facilitate product marketing throughout the archipelago
International Journal of Engagement and Empowerment, 1(1), 1-5
Summary
Penguatan masyarakat melalui digitalisasi ilmiah dan teknologi untuk mengembangkan UMKM sangat penting di era informasi saat ini. Pasca pandemi terdapat beberapa usaha yang melejit di tengah pandemi yaitu, penjualan masker kain, hand sanitizer, kuliner dengan berbagai kuliner yang unik dan murah, serta jasa kurir yang menyediakan jasa pengiriman barang karena banyak masyarakat yang enggan bepergian dan lebih memilih menggunakan jasa kurir untuk. Ada beberapa bisnis yang meroket di tengah pandemi, yakni penjualan masker kain, desinfektan tangan, penawaran kuliner dengan aneka kuliner unik dan murah, serta jasa kurir yang menawarkan jasa pengiriman barang karena banyak masyarakat enggan untuk bepergian dan untuk pengiriman barang lebih memilih menggunakan jasa kurir. Yang secara tidak langsung mengarahkan masyarakat untuk menggali keterampilan dan kemampuan mereka sendiri, sehingga mendorong mereka untuk memulai usaha kecil yang secara tidak langsung dapat memenuhi kebutuhan orang lain dan secara tidak langsung membuat perempuan menjadi lebih produktif. Hasil observasi dan penjelasan yang diberikan oleh Yayasan Baitul Karim terhadap penjualan produk secara online dijelaskan pada poin selanjutnya
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