Media scapes in China

Abstract

Multiple connected buildings with one common animation have emerged as a new type of media facade design. This development is especially visible in China, where some of these light shows were launched in connection with important national and international political events. Though many studies analyzed single media facades, the research of large groups of media facades is rare. Therefore, this paper introduces this development in the context of cultural tradition and urban design in China and discusses the meanings with regard to delivering identity, political communication, branding for tourism, night-time economy and sustainability. The findings suggest that the local building tradition, urban design history as well as the local political system are essential factors for the significant rise of connected media facades in metropolises in China. The results lead to the conclusion that the Chinese government has the authority to control the urban night-time design by using light shows to enhance local as well as national identity and present technology leadership. Further on, the urban light shows are a medium to stimulate the night-time economy. Sustainability and investment costs are critical factors regarding the acceptance of large-scale media facades.