Media Publicity of Tourist Practice: Cultural and Educational Aspects

Abstract

The article considers travel journalism as a factor for enriching the societys intellectual potential with the help of cultural-educational and other information resources. The article studies positive influence of digital environment that ensures timely exchange of intellectual products. The necessity to use innovation resources appearing in travel practice is stated, since the cultural background that is being updated is an important condition to for understanding modern processes occurring in society. The anthropological nature of travel practice defines the need for an extensive user content in the media space of the travel media. The user content is considered as a platform for active authors to express their views, for audience integrity as well as for travel journalists creative writing. The article analyses not only the intellectual potential of travel journalism which is being constantly updated in its information field while realizing cognitive and reflective functions of the travel media. It also analyses the functional integrity of journalism as a factor optimizing the tasks of modern travel practice. The ability of travel media to create a media picture of the world for the audience as a model for further building travel practice is also considered. How travel journalism motivates the audience to create a well-balanced travel content which enriches a persons and different groups intellectual potential with innovative knowledge, axiological and behavioural resources is revealed. The author tries to describe digital travel media as an important source that contributes to the main functions of travel journalism realization relying on using applications and other online services. The research findings enable the author to say that modern travel journalism provides readers and users of online media with an opportunity to participate in creating travel content, to use new resources necessary for social development, to turn these resources into travel practice reality.