Abstract
The article is devoted to revealing the potential of educational urbanism as a new direction in applied sociocultural research using the example of the project “The City Discovered by You.” The author reveals the features of modern digital culture and highlights significant aspects of its functioning (technical and technological, axiological, humanitarian). Each of these aspects is significant for education. This direction of applied sociocultural research as educational urbanism is substantiated, and its potential in media education is revealed. Using methods of discourse analysis and pedagogical modeling, issues of integration of the real and virtual worlds in educational practices are revealed. The importance of educational urbanism in professional activities for the spiritual and moral education of students based on basic national values is shown. Examples of specific tasks in line with media pedagogy are given to solve the problems of developing the sociocultural space of the city and presenting the results of their own research, creative and social activities of schoolchildren in the digital environment.
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