Abstract

The global climate change can affect human life and activities through the increasing amount of natural disasters, global warming and the melting of the icebergs. This study was conducted to analyze the Malaysian media’s coverage of global climate change in four Malaysian mainstream newspapers. The data for this study were collected for two years, beginning January 2008 to December 2010. A content analysis was conducted to identify the frequency of the articles related with global climate change and the trend of newspaper coverage and the frames of the articles. The findings for this study will provide an understanding about the ways Malaysian mainstream newspapers provide the coverage about global climate change and the public’s reactions. The findings also revealed that the coverage was influenced by other global events when the trend of newspaper coverage shows a dramatic surge in coverage during important events related to global climate change.

Highlights

  • In today’s society, a majority of the public utilize the media to gain information on current events, local and international news, and even celebrity gossip

  • The findings revealed that the coverage was influenced by other global events when the trend of newspaper coverage shows a dramatic surge in coverage during important events related to global climate change

  • It is important to identify the frequencies of newspapers coverage on global climate change because it reflects the media’s concerns with the issue

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Summary

Introduction

In today’s society, a majority of the public utilize the media to gain information on current events, local and international news, and even celebrity gossip. This is because the public does not have direct access to news that exists outside of their immediate surroundings, the media plays a vital role to educate the public on many other important issues. Wilson (1995), in his study, stated that a majority of the public rely on the media to obtain information on global climate change. His study shows that the media is a tool for delivering local and international news, but it has become a major source of information to the public. Previous studies revealed that newspaper coverage on global climate change had increased over the years to parallel the public’s desire to know about this ever increasing problem that has affected their lives (Zehr, 2000, Doulton & Brown, 2009, Sampei & Aoyagi-Usui, 2009)

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