Abstract
This chapter examines key issues related to media policy and its implementation in South Korea. The topics covered include the governance structure of regulations on media, competition policy and the must-carry rule, and the changing media environment in relation to the umbrella goal of enhancing the public interest. The discussion looks at electronic media including TV broadcasting, cable, satellite, the Internet, and the emerging digital and mobile media. The analysis finds that media policies and regulations in South Korea have not always been implemented in a desirable fashion. To adapt to the ever-changing media landscape, South Korea needs more elaborate planning, execution and evaluation of media policy, as well as greater coordination and cooperation between media stakeholders and policymakers.
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