Abstract

Many studies on media show that apart from family, school and peer groups media get imposed as agents of socialization influencing models of behavior, life styles establishment and young people’s code of values formation. This research is dedicated to the range of adolescents’ interests, i.e. the influence of informative, educational and distractive media contents. The research findings show that the use of television and the internet occupies everyday activities of the subjects in their spare time, and that it remarkably influences their attitudes and code of values formation. Modern media paradigms promote competences over competitions, diminish codes of values and blur the border line between the good and bad, animal and humanistic. The manipulative media features are getting more dynamic, natural and tougher.

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