Abstract
With the challenges of shifting technology and the rise of social media, the television news industry is struggling, yet news media in Pakistan is still relevant. Nevertheless, audiences are still unaware of the agenda-setting involved. Therefore, this article attempts to study the impact of certain factors on news performance and rundown production of primetime television news bulletins in Pakistan. Through mixed methodology, survey technique was used on a specialized sample of 150 staff from the top fifteen news channels. Through literature review, three independent factors were identified and to predict their impact, the dependent variable of bulletin performance review was formulated. Results were derived from the quantitative and qualitative method. Survey data was inserted in SPSS and test of regression applied. Results predicted Channel Owners and PEMRA significantly impact news in Pakistan, while Government guidelines have no impact. With the exclusivity of newsrooms and restricted public access, this study gives a rare Sneek peek into Pakistani newsrooms.
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