Media ownership and its influence on political reporting

Abstract

In this study, the concept of media ownership and its significant impact on political reporting is discussed. In media ownership, individuals, companies, and government agencies control and own media outlets. As a result of a concentration of media ownership in the hands of a few companies, they are able to shape public opinion significantly. This study emphasises the crucial part media ownership plays in the larger political landscape and the significance of media variety for a healthy and educated democratic society. By choosing, crafting, and presenting just certain stories, media proprietors can bring bias into reporting. Whether deliberate or accidental, this bias has the potential to skew public perception and influence political outcomes like elections and policy choices. This study emphasises the crucial part that media ownership plays in the larger political landscape and the significance of media variety for a healthy and informed democratic society