Abstract

The paper analyzes the relationship between demographic-economic indicators in the Autonomous Province of Vojvodina and the Republic of Slovenia. Both societies have relatively organized regulatory and political frameworks for the development of media pluralism. It has been established that there is a clear cause-effect relation between the number of media outlets in certain local self-governments and the average net salary: the municipalities and towns with the highest average salaries also boast the highest number of media outlets. However, our analysis has shown that the criteria and mechanisms for identifying risks to media pluralism are not provided: the variety of population representing different political, ideological, cultural and social groups and the variety of interests and standpoints relevant to the local and regional community.

Highlights

  • In terms of their territorial coverage, media outlets are classified as national, regional or local

  • Our focus is on local media outlets, i.e., on the classification and statistical data treatment related to the number of registered media outlets in relation to the local self-government in which they are registered, using the examples from the Autonomous Province of Vojvodina in the Republic of Serbia and the Republic of Slovenia

  • The main investigative question is whether the average net salary per capita in the municipalities and cities has an impact on the number of local media outlets in local self-governments in Slovenia and Vojvodina

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Summary

Introduction

In terms of their territorial coverage, media outlets are classified as national, regional or local. The main investigative question is whether the average net salary per capita in the municipalities and cities has an impact on the number of local media outlets in local self-governments in Slovenia and Vojvodina. By analyzing the average number of media outlets in Vojvodina and Slovenia per one unit of self-government and the average net salary in the same local self-government, authors wanted to establish whether there is a cause-effect relation between the two criteria or whether we are talking about demographic-economic deviations and anomalies. Through such analysis, authors wanted to show how all that is reflected on the media pluralism in Vojvodina and Slovenia, i.e., to answer the investigative question whether the number of media outlets is in direct relation towith meeting the media pluralism criteria or not

Methodological framework
Role of local media outlets in society
Demographic and economic indicators
The main problems on the media market in Slovenia
Poverty and unregulated market of local media in Serbia
Findings
Conclusion
Full Text
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