Abstract
The discrepancy between demographic and represented realities of ethnic minorities on TV has been noted in several effect and content studies over the last decades. This article offers insights into recent American media monitoring, revealing that the representation of Latino lead characters on prime time television in the 21st century has increased and changed. Drawing on the method of imagology, it analyses Latino-themed shows as discursive constructs and focuses on depictions of positive Latino characters and their families.
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