Abstract
Recent research indicates that the human information-processing system can gather and store a limited amount of information at any one time. An individual receives stimuli in many forms: auditory, verbal, visual and others, and combinations of these. Stimuli can be presented by single and multiple-channel media; in multichannel presentations interference affects processing and retention. Thirty-two students at the University of Oregon were tested to determine the effects of media on mental imagery and memory. The model incorporates a dual-coding hypothesis, and five single and multiple-channel treatments were used.
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