Media Memes as a Way of Representing Family Values in Social Media

Abstract

The article examines the static images with concise text (media memes) as the most productive form for broadcasting the value orientations to the young audience in social media. The author formulates the definition of «media meme» and reveals its internal structure (the meaning attractor, value-semantic core, etc.). Series of media memes devoted to such notions as marriage, family and family relations are used to identify the mechanisms of traditional values’ destruction in social media.