Abstract

The role of mediated communication and media logic in social order is discussed, along with recent examples involving social media and popular culture, surveillance, commercialism and marketing, social change and revolution, and military strategies and weapon systems. The relevance of an ecology of communication—the structure, organization, and accessibility of information technology, various forums, media, and channels of information—is proposed as a template for inspecting the interaction of social context, information technology, communication formats, and how these affect social activities. Suggestions are offered for continued investigation and mapping of media logic across information technologies in order to clarify the reflexive relationship between communication, social interaction, and institutional orders.

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