Abstract
Gen Y as a whole have different abilities in interpretation on the text media. Therefore, each issue necessary media texts not to cause confusion in the interpretation of the message. In line with the rapid pace of information technology to make all information more easily accessible lead the audience (Gen Y) became more confused in making the interpretation of the meaning; depending on their literacy level. The importance of media literacy should be considered in the process of reading on historical documentary. This article explores the interpretation of Gen Y at the Institute of Higher Learning on the historical documentary ‘Big Kitchen (1952)’ work of Malay Film Unit. A focus group discussion was conducted on seven informants selected. The discussion focuses on the literacy aspect and the overall interpretation of the historical documentary narrative as a message. A historical documentary has given rise to different interpretations among them. The results supports that the Gen Y who totally exposed to the media environment in everyday life able to understand the narrative of the historical documentary. The results showed that the transformation of social technologies and the impact of extensive and open information have influenced the interpretation of Gen Y.
Highlights
Technology plays a role as a trigger to change the flow pattern in line with the development of delivery of information time and communication activities
Focus group interview was conducted in three groups A, B and C with twenty one informants and has watched the historical documentary ‘Big Kitchen (1952)’ produced by Malay Film Unit, which premiered at the Library Tun Seri Lanang (PTSL), Universiti Kebangsaan Malaysia (UKM)
The results from the focus group showed that represent combination of mutual understanding and education
Summary
Technology plays a role as a trigger to change the flow pattern in line with the development of delivery of information time and communication activities. Gen Y is the most numerous generation access the information using a smartphone, it implies that they have been exposed to the diversity of information that is transparent and publicly [2] The development of this technology make the user needs to choose the platform (medium) information coincides with the information that you want to search. This situation since there are channels of communication that uses any platform available to provide information to the audience. This aspect will make a way to audience to react as a literate audience in a sense of decision making [6]
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
