Abstract
The idea of a media lab is not strictly defined. Media labs, in general, are experimental projects combining creative, research and education activities. As some researchers have concluded, “Media lab is not a name, only a tag that you can describe a specific type of place and - as with tags - use freely, according to and contributing to its conceptual meaning.” The study will present the most contemporary, important theoretical issues regarding media labs which, by creating a platform for exchanging experience and knowledge between people representing different professional groups, such as programmers, culture animators and academic researchers, enable work on projects seeking convergence of knowledge, multimedia and technology. The authors will also focus on case studies to indicate the wide range of possibilities for applying this model of creative cooperation.
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