Media information support of bank's credit activity: themes and key meanings

Abstract

The article is devoted to the peculiarities of the media information content that accompanies the processes of bank lending. The author examines the key parameters of the credit policy through the prism of their coverage in specialized media texts from the point of view of lexical and semantic meanings. The subject of the study is the peculiarities of understanding the main lexical-semantic units (words and phrases) denoting the criteria and parameters of banking activities related to credit policy, the key concepts of the credit and financial sphere, which constitute the main content of media texts as a terminological and categorical apparatus, are required to be used, when promoting banking credit products, but require clarification for a mass audience in connection with the need to minimize credit risks. The article shows how semantic frames are formed, the most important thematic sections are systematized and keywords and expressions are suggested, including the terminological sphere. The most significant semantic positions have been identified and it has been determined that thematically framed textual media accompaniment, focused on the promotion of lending services, reduction of credit risks and credit information education of the audience, is becoming a critical condition for effective media management in the banking sector today. It has been determined that the media information policy of the bank, related to the text support of lending, should be based on the interpretation of key concepts, their intelligible explanation to the mass audience.