Media Framing of Women’s Issues on Television Continental (TVC)’s Your View and its Influence on Public Perception in Nigeria

Abstract

This study investigates the media framing of women’s issues on Television Continental (TVC)’s Your View and its influence on public perception. The study objectives include determining the extent of women’s issues covered by the show, analyzing the framing of women’s issues, identifying factors influencing the framing, and investigating women’s perceptions of the framing in shaping public discourse. The study was guided by the Framing Theory, Priming Theory, and Feminist Theory. The study utilized a mixed-methods approach, combining qualitative and quantitative research methods. Content analysis, in-depth interviews, and surveys were used to gather and examine data. Purposive sampling was used to select items and participants based on specific criteria. The study analyzed a total of 25 episodes of the television show Your View on TVC, spanning a period of 6 months from May 29th, 2023, to November 10th, 2023. In addition, 71 questionnaires were administered to women who had been part of the live audience at any of the episodes, and 3 in-depth interviews were conducted with crew members. Findings from the study provide valuable insights into the portrayal of women’s issues on Your View and the show’s influence on public discourse. It highlights the need for media programs to promote gender equality, challenge stereotypes, and ensure inclusive representation of women.