MEDIA FORMATION OF DESIGN ELEMENTS OF LVIV ARCHITECTURAL ENVIRONMENT

Abstract

The modern rhythm of life necessitates the creation of new principles of organization of design elements in the architectural information and communication environment. Its media formation is a reflection of the spiritual and cultural values of modern society which are transformed into dynamic and interactive elements. The set of media visual elements of architectural space is a complex hierarchical system of different types. Although design objects play an important role in the perception of the architectural environment, they are not sufficiently studied in details today. To characterize the informative essence of visual elements of the modern architectural environment, their classification by function, time frame of action and location is proposed. The research was conducted on the example of media elements of the urban architectural environment of Lviv. Historical and modern visual elements of urban space design are analyzed. The signs of harmonious use of media design elements in the existing architectural environment are highlighted. The role of informative saturation of the city on the intuitive form of human perception is determined. The evaluation of the characteristic features of media design elements in Lviv was carried out. These features include content, functionality, subordination of composition and ergonomics.